Sunehra Dhaga is a contemporary textile label dedicated to celebrating India’s rich handloom heritage. We curate handwoven cotton and silk sarees from artisan communities across the country, with a focus on authenticity, sustainability, and timeless elegance.
Founded by Surabhi, a former IT professional and long-time civil services aspirant, the brand is rooted in a lifelong desire to serve the community. Though the journey didn’t culminate in a government position, it gave rise to a new path — one that uplifts India’s weaving traditions and the artisans behind them.
Through Sunehra Dhaga, Surabhi channels her commitment to community by supporting traditional weavers, promoting sustainable craftsmanship, and preserving cultural heritage.
Each piece in our collection is a tribute to the skill and resilience of India’s handloom artisans — thoughtfully sourced, ethically made, and designed to bring tradition into today’s modern wardrobe.
At Sunehra Dhaga, we believe that purpose can take many forms. For us, it lives in every thread — in the stories we tell, the hands we support, and the legacy we help keep alive.
